Responsible Communication 
Showcase your actions with transparency

85% of French citizens expect strong commitments from companies and brands. Yet, 80% say they need proof to believe in these commitments. At Blooming, we help you communicate your nature and biodiversity commitments in a legitimate, transparent, and credible way.

Our approach is based on the principles of responsible communication: inform, raise awareness, and engage your stakeholders while minimizing the environmental impact of your communication actions and respecting integrity values.

Why adopt responsible communication?

Meet societal expectations

72% of French citizens support responsible consumption. Consumers, investors, employees, and partners expect concrete proof of a company’s ESG commitments. Responsible communication is a powerful lever for trust and credibility.

Reduce environmental footprint

Communication is also an environmental act. Rethinking your channels and materials (print, digital, events) helps reduce impacts: less paper, eco-designed digital formats, fewer travels, optimized distribution.

Highlight your actions without greenwashing

You have taken concrete steps to reduce impacts, but you need to communicate them accurately. Misleading or excessive messaging can destroy trust, damage your image, and even expose you to regulatory risks. We help you showcase your efforts rigorously and with supporting evidence.

The 4 pillars of credible responsible communication

Responsible messages

Credible communication avoids vague claims: every statement is supported by tangible evidence and contributes to creating positive narratives around your commitments.

Eco-designed materials

Reducing environmental footprint also applies to communication channels and formats: choose simple tools and responsible digital formats to minimize impact.

Efficiency and ethics

Responsible communication optimizes resources while respecting stakeholders and the diversity of audiences.

Stakeholder dialogue

Listening, understanding, and co-creating with stakeholders enhances the relevance and impact of messages while building trust around your actions.

Best practices to communicate responsibly and avoid greenwashing

Adopter une communication responsable implique avant tout de miser sur la transparence, en partageant clairement ce que vous faites, en apportant des preuves tangibles et en reconnaissant vos limites.

Elle suppose aussi de privilégier la sobriété, en choisissant des canaux numériques plus responsables et en limitant les impressions ou objets promotionnels.

Enfin, la pertinence est essentielle : vos messages doivent être adaptés aux attentes de vos publics et reliés aux véritables enjeux de votre organisation.

How Blooming supports you in transparent ESG communication

Our consultants combine expertise on nature-related issues with a strong understanding of responsible communication requirements. By working with your communications teams, we ensure:

  • Credible, evidence-based messages,
  • Highlighting commitments without exaggeration,
  • Communication that engages stakeholders while respecting principles of sobriety and transparency.

We believe that virtuous initiatives deserve visibility—but communicated properly—to inspire and mobilize others.

FAQ

ESG communication promotes your societal commitments, while responsible communication ensures messages are transparent, sober, and credible.

By providing verifiable evidence, avoiding vague promises, and aligning your messages with your actual actions.

Eco-design of digital media, simplicity in print, hybrid or low-carbon events, choice of certified partners.

It is becoming increasingly regulated: between CSRD and the future Green Claims directive, companies will have to prove the veracity of their environmental messages.

Ready to showcase your commitments with transparency and credibility?

Our methods ensure strong, best-practice-aligned messages that reflect the reality of your actions.
I showcase my commitments transparently